SMSA is Carleton University, Sprott School of Business's Marketing club. A subset of SMSA is SMSA's Sports Marketing Board of Directors. These individuals work with Carleton Athletics to help promote various varsity athletic games to the student body at Carleton. The Board of Directors attend every major basketball, hockey, and football games, helping with ticket selling and various marketing initiatives. Each Board of Director has a passion for sports, and many have aspirations to pursue a career within the Sports Marketing industry.

Cole Arthur
Cole is a third year commerce student with a concentration in marketing at Carleton University. As a Board of Director on the Sports Marketing Committee Cole and the other board members are tasked with engaging the Carleton student body in varsity athletics. They are responsible for understanding the needs and wants of the student body as it pertains to varsity athletics in terms of tickets, promotion, social media and a variety of others. Exposing creative marketing strategies to connect to students through these avenues is an essential part of the position. Cole joined the Sports Marketing Committee because he has a strong passion for all things sports and would like to expand his marketing knowledge. After graduation Cole aspires a career in the sports marketing or branding industries. His personal interests include outdoor activities such as; skiing, traveling and camping.

Kelsey is a fourth year commerce student with a concentration in marketing. She has experience in sports reporting as well as hosting TV shows and fashion events. As the VP Event Coordinator, Kelsey is responsible for all of SMSA’s event ideas coming to fruition. In this position, she plays a large role in the conception, planning, and execution stages of the conference, marketing panel, JMSM, and more. Kelsey wishes to pursue a career in the sports marketing industry and possesses a strong interest in sports reporting and broadcasting.

Lauren is a second year commerce student with the co-op option and a concentration in Marketing and Finance. She joined the Sports Marketing Board of Directors to learn more about the Marketing profession and gain real life experience.
Lauren brings her motivation to succeed and passion for sports to the team and hopes to make this a fun and successful year! After graduation, Lauren will be applying for a post grad program in sports and event marketing and hopes to pursue a related career in the future.

Meghan is a forth year commerce student with co-op option and a concentration in marketing. Over the past 8 months she has gained experience in sports marketing as she was the Carleton Ravens Football assistant marketing manager and the student marketing specialist for Athletics. In her spare time, whether its working out, practicing yoga, training with her competitive cheerleading team, or skating on the canal in the winter, Meghan is always keeping active. After travelling to Europe and gaining a passion for learning about different cultures, she aspires to continue her marketing career working for a international company or in the sports industry. ”

Kennedy Plummer is a fourth year marketing and management student. She aspires to work in coordination with a sports team in a marketing position. Additionally, she has aspirations pursue a career in fashion and endorsements for athletes.

J.P  is a fourth year marketing student in the Sprott School of Business. J.P was previously a SMSA executive member in 2014-2015. Expanding on his passion for sports, he is now a member of the sports marketing team, with aspirations to land a career in the Sports Marketing industry upon graduation.